February 28, 2014 – FOR IMMEDIATE RELEASE – Kingston Healthcare is proud to announce the launch of their newly redesigned website, marketing portal and social media presence.
To further support their position as communities of choice and a distinguished living environment, Kingston HealthCare has focused their website redevelopment efforts on ease of use, enhanced search and increased functionality to keep content, news and facility information up to date. The look of the new website was designed to highlight the facility amenities and activities, as well as the quality of living atmosphere at Kingston.
“We are thrilled to offer a site that showcases our beautiful facilities as well as the genuine Kingston experience and care we give to all of our residents and patients,” said Joanna Hunter, Executive Director of Marketing at Kingston HealthCare.
The site was created using a responsive approach which reacts to the size of the device being used, making a more effective experience on a desktop, tablet or mobile device. The navigation and search were improved to quickly and easily direct users to the information they need. The Kingston website marketing portal offers associates access to a central repository marketing materials from any location, while the administrative side gives associates the power to easily update information and keep the content fresh.
The newly-created Kingston Facebook page marks their first step into social media. Here Kingston offers health-related tips and articles from trusted resources. Their Facebook page also offers staff and resident testimonials, upcoming events and additional content not found on the website. The Kingston Facebook page uses many design elements found on the newly redesigned website.
In 1989, Kingston HealthCare was founded on the simple notion that outstanding people, gathered for a common good, can make a tremendous contribution by helping people age with dignity and respect. Kingston provides 14 communities of choice throughout the United States for independent living and assisted living, skilled nursing, rehabilitation, and memory care. Valuing the virtues of honesty, sincerity, respectfulness and concern for the elderly residents, patients and their families we serve, Kingston has a proven track record that is as wide as the spectrum of care.